Help Us Fight Back.
We built it. They tried to take it. In 2020, we built THE GÜDE LIFE from a one-bedroom apartment in Austin, Texas. No investors. No outside funding. Just us. 260,000 (and counting) of you found us. Over $1M in product sold. And then someone tried to file our name as their trademark. We're fighting back. And we need your help to do it.
Meet the Monsters.
The GÜDE Monsters Rugby Polo is the first character drop from GÜDE GEAR. Original artwork, original characters, one of a kind in collaboration with Artist Niles Tatum. The Ü has never looked like this before.
With bold color-block striping and a relaxed long-sleeve silhouette this rugby polo with the GÜDE Monster illustration printed on the center chest is a versatile athleisure piece that bridges smart-casual and sporty aesthetics, perfect for brands seeking updated traditional styles.
Features
- Effects: Patchwork
- Fit: Loose
- Neckline: Lapel Collar
- Sleeve Style: Drop Shoulder
- Sleeve Length: Long Sleeve
- Season: Spring / Autumn
- Style: Basics / Casual / Preppy / Sporty / Street
Care Instructions
- Machine wash at 30°C (gentle cycle)
- Do not bleach
- Tumble dry low
- Iron at low temperature, avoid ironing on print
- Do not dry clean
Fabric
- Material: 95% cotton, 5% spandex
- Fabric Weight: 230 gsm (6.8 oz)
- Thickness: Thin
- Breathability: Moderate
Enjoy our cool, calming milk-to-cream cleanser packed with niacinamide, hyaluronic acid, and vitamin C. Designed to activate moisture as it cleanses away dirt, grime, and impurities
* Now with: Antioxidant-packed formulas for face + neck to visibly reduce dull skin & boost glow *
The Aroma
Fragrance Family: Warm + Spice
Scent Type: A bold, balance between musk and sweet, warm powdery woods
Key Notes: Ylang-ylang, Bergamot, Pepper, Moroccan Amber
Fragrance Description: Unexpected and undeniably bold. Fresh, clean, and profoundly sensual, the woody aroma blends gloriously with the lush freshness of smooth, warm nutmeg and ylang-ylang.
The Ingredients
Made with certified organic and naturally derived vegan ingredients: *grape seed oil + *vitamin e oil + *Moroccan Amber essential oil + *sweet orange essential oil + *bergamot essential oil + *ylang ylang essential oil + *patchouli essential oil
Highlights:
Hypoallergenic
Vegan
Unisex/ Genderless Scent
Clean + Planet Positive
Cruelty-Free
Without Phthalates
organic
Instructions for use:
Dab onto pulse points
5 mL gold rollerball)
Made in the US
Our Story
What Happened
THE GÜDE LIFE started as a lifestyle brand built around one idea: living well on your own terms. We launched GÜDE SKIN, grew a community of hundreds of thousands, and built something real from nothing.
Then we discovered that someone had filed a trademark application using a name nearly identical to ours. Not just similar. Phonetically identical. Same category. Same audience. Under trademark law, that is called likelihood of confusion, and it is exactly what the law is designed to prevent.
We filed our own trademark application to establish our rights. We have prior use in commerce going back to August 17, 2020. The law is on our side. But the law costs money, and the process takes time. That is why we are here.
We are not asking for charity. We are asking you to be part of the story. Buy the product. Support the brand you already believe in. And help us protect what we built for all of us.
The Timeline
Where We Are
Aug 2020
GÜDE SKIN goes live.
First use in commerce. We show up. The brand is real from day one.
2021
GÜDE GEAR. GÜDE SCENT.
We build a full lifestyle house. Skincare, apparel, fragrance. THE GÜDE LIFE is a world.
2024
They release products.
A third party launches under a name that sounds exactly like ours. Four years after us. Same space. Same audience.
Aug 2026
They file a trademark.
Six years late. Same name. Same category. Same people we serve. This is what likelihood of confusion looks like.
Sept 2026
We file. We organize. We fight.
Prior use since August 17, 2020 is on the record. The community shows up. This page is part of how we win.
Next
TTAB. We take it all the way.
Opposition and cancellation proceedings before the USPTO Trademark Trial and Appeal Board. Every dollar raised goes here. Every purchase helps fund this fight.
We’re raising funds to fight back.
Can’t donate right now? Shop the collection. buy merch, buy skincare, or share this page.
Skincare Favorites
Flowers for the face!
Unlock bright dewy skin with flowers for the face!
This Bundle targets dark spot correction, anti-aging, and anti-blemish*
The Les Fleurs Bundle contains:
1x Roses + Creme Cleanser (4 oz)
1x La Venrose Hydromist (4 oz)
1x Rosa Vera Serum (2 oz)
1x Roses + Creme Moisturizer (2 oz)
Meet VEILS™ Anti-Fatigue Eye Treatments.
Long days, early mornings, and frequent travel can leave the under-eye area looking tired. VEILS™ Anti-Fatigue Eye Treatments are hydrogel patches designed to deliver an instant cooling sensation while helping the under-eye area appear refreshed, energized, and well-rested in just 15 minutes.
Powered by a skincare-focused blend of active ingredients, these fragrance-free hydrogel patches help hydrate the delicate eye area while reducing the appearance of fatigue, making them the perfect addition to your morning routine, post-flight reset, or midday refresh.
Product Highlights
Helps reduce the appearance of tired-looking eyes
Cooling hydrogel technology
Antioxidant-rich formula
Deeply hydrates the delicate under-eye area
Helps soothe and comfort skin
Leaves eyes looking refreshed and energized
Fragrance-Free
Dermatologically Tested
Vegan
Suitable for all skin types
Enjoy a nutrient-rich “hydromist” aka the juiciest step in your skincare routine. Made with 100% Bulgarian Lavender + Rose Water
Regulate oil, reduce acne, hydrate, and nourish- all from one bottle.
What it is: A hydromist- a deeply hydrating toner + serum infused with 100% organic Bulgarian lavender, Bulgarian rosewater, Niacinamide, Hyaluronic Acid and distilled water.
* Now even thicker and richer. Enjoy an antioxidant-packed juicier serum designed to help regulate oil, reduce acne, and rehydrate the skin.
Unlock even radiant skin + minimize pores with Mami Wata, a gentle facial kombucha designed to tone, heal, and remove dead skin cells all while leaving the skin softer.
The JUICIEST step in your skincare routine. Tone, hydrate, and balance all from one bottle.
Reveal smoother, brighter, and more youthful-looking eyes in just 15 minutes.
VEILS™ Anti-Aging Eye Treatments are luxurious hydrogel patches formulated to deeply hydrate, visibly smooth, and brighten the delicate under-eye area. Infused with Niacinamide, Hyaluronic Acid, Gold, Aloe Juice, and Panthenol, this fragrance-free formula helps replenish moisture while improving the appearance of fine lines caused by dryness for a refreshed, radiant look.
Whether you're beginning your anti-aging routine or maintaining healthy-looking skin, VEILS™ transforms everyday self-care into a luxurious ritual that leaves your eyes looking rested, hydrated, and visibly renewed.
Product Highlights
Visibly smooths the appearance of fine lines
Brightens and evens the look of the under-eye area
Deeply hydrates and plumps
Cooling hydrogel technology
Fragrance-Free
Dermatologically Tested
Vegan
Suitable for all skin types
Suitable for all skin types.
WAKE UP YOUR EYES.
Meet the most energized member of the VEILS™ family.
VEILS™ WAKE Energizing + Brightening Hydrogel Eye Patches combine caffeine and vitamin C in a cooling hydrogel treatment designed for mornings, long nights, travel days, pre-workout mornings and anytime your under-eyes need to look a little more alive.
Caffeine helps reduce the appearance of puffiness and refresh tired-looking under-eyes.
Vitamin C helps brighten the appearance of dull, tired-looking skin.
Panthenol helps soothe and support comfortable, hydrated skin.
Glycerin draws moisture into the skin to help keep the delicate under-eye area hydrated.
Apply under each eye for approximately 15 minutes, remove and gently massage the remaining serum into the skin. No rinsing.
7 treatments. 15 minutes. Zero excuses.
Fragrance-free. Vegan. Dermatologically tested. Nut-free.
Product benefits
ENERGIZES
Refreshes the appearance of tired-looking under-eyes.
DE-PUFFS
Caffeine helps visibly reduce the look of under-eye puffiness.
BRIGHTENS
Vitamin C helps revive the appearance of dullness.
HYDRATES
Panthenol + glycerin help maintain moisture and comfort.
COOLS
Hydrogel creates an instantly refreshing skincare experience.
Meet WATA JELLY™
A lightweight, bouncy jelly serum made for skin that needs a little more balance.
Powered by prebiotics, Hyaluronic Acid, and Sodium PCA, WATA JELLY™ helps support the skin's protective barrier while delivering lightweight hydration. The gel texture melts into skin without feeling heavy, leaving it feeling soft, comfortable, and refreshed.
Designed for all skin types, it is especially suited for skin experiencing dehydration or a compromised-feeling barrier.
Think of it as your skin's daily hydration + balance step.
WHAT'S INSIDE
Prebiotics
Help support a balanced skin environment and the skin's natural protective barrier.
Hyaluronic Acid
Helps attract and retain moisture to keep skin feeling hydrated and supple.
Sodium PCA
A naturally occurring moisturizing factor that helps bind water to the skin and support lasting hydration.
WHY WATA JELLY™
Supports the skin barrier
Helps maintain skin balance
Lightweight hydration
Soothing, comfortable feel
Jelly-textured formula
Suitable for all skin types
Certified COSMOS Natural
More Skincare
Enjoy our cool, calming milk-to-cream cleanser packed with niacinamide, hyaluronic acid, and vitamin C. Designed to activate moisture as it cleanses away dirt, grime, and impurities
* Now with: Antioxidant-packed formulas for face + neck to visibly reduce dull skin & boost glow *
The complete routine by our founder and creator CheckOutJon also known as the SkincareBro on Tik Tok.
There’s no such thing as good skin, but there is a story around GÜDE SKIN and it begins with you.
Build Your very own skincare bundle using dermatologist approved ingredients.
Size: MINI
The Boujie Skincare Bundle contains:
1x Cleanser (4 oz)
1x Facial Kombucha (4 oz)
1x Hydromist (4 oz)
1x Serum (2 oz)
1x Moisturizer (2 oz)
Please allow 4-7 days for us to ship your handmade bundle*
Our all-new rich, creamy deep moisturizer formula with bakuchiol and pea extract. Enjoy 72-hour hydration and a medium texture for plump, dewy skin.
What it is: A nutrient-rich, hydro creme moisturizer for the face + neck that helps lighten dark spots, prevent wrinkles and fine lines
Smells like roses*
A non-negotiable for normal to dry, sensitive skin types.
A gentle daily exfoliant + cleanser made from real coconut pulp, ginger, rice powder, and ceramides.
What it is: a soothing, moisture-rich micro exfoliant + and face wash for acne-prone skin types.
Size: Mini 4 oz
Gentle enough for daily use
MEET BASALT™
The clay mask for pores, blackheads + excess oil.
BASALT™ is a purifying clay treatment formulated with a blend of white clay and green clay to help absorb excess oil and surface buildup associated with clogged-looking pores and blackheads.
The formula combines its purifying clay blend with aquatic algae, aloe vera, black tea, sage, and cucumber extracts for a refreshing treatment that leaves skin feeling clean and comfortable.
Made for all skin types, BASALT™ is especially suited for skin dealing with blemishes, visible pores, blackheads, and excess oil.
WHY BASALT™ ?
HELPS ABSORB EXCESS OIL
White and green clays help absorb excess oil from the skin's surface.
FOR PORES + BLACKHEADS
A purifying treatment designed for skin prone to clogged-looking pores and blackheads.
MINERAL + BOTANICAL BLEND
Clay meets aquatic algae and botanical extracts including aloe, black tea, sage, and cucumber.
A CLEAN-SLATE RITUAL
A weekly clay treatment for when your skin needs a deeper reset.
Key ingredients
White Clay
Helps absorb excess oil.
Green Clay
A purifying clay that helps absorb excess oil and surface buildup.
Aquatic Algae
Helps condition the skin.
Aloe Vera Juice
Helps soothe and comfort the skin.
Black Tea Extract
Botanical antioxidant support.
Sage Extract
Botanical extract used in purifying skincare.
Cucumber Extract
Helps refresh and condition skin.
What’s included?
A deeply nourishing Rose & Aloe AM Serum + a lavender PM serum designed to visibly repair and plump the skin while fighting free radical damage to help mitigate signs of aging while you sleep.
Pack in juicy skin essentials like electrolytes, real Rosewater, Lavender water, vitamin E, Bakuchiol, and Pea Extract with a nutrient-rich juicy serum for the face + neck.
Rosa Vera AM Serum | What it is: A water-rich hydrating and balancing Rosewater, Aloe Vera + Oat serum designed to help heal acne and acne scars, and reduce the appearance of hyperpigmentation, fine lines, and wrinkles.
Rosa Vera Serum Ingredients: Organic Bulgarian Rosewater, Aloe Vera, Sunflower seed oil,
La Vendew PM Serum | What it is: A nutrient-rich PM serum designed to reduce the appearance of inflammation, acne, and acne scars, all while helping to increase hydration and the elasticity of the skin.
La Vendew Ingredients: Organic Bulgarian Lavender water, Bakuchiol, Pea Extract, Hyaluronic acid, Distilled water, Vitamin E oil
Rosa Vera Glassifying Serum
Pack in juicy skin essentials like rosewater, aloe vera, and jojoba oil with our deep, rich serum made or all skin types.
What it is: A water-rich hydrating and balancing Rosewater, Aloe Vera + Oat serum designed to help heal acne and acne scars, and reduce the appearance of hyperpigmentation, fine lines, and wrinkles.
Ingredients: Bulgarian rosewater, sunflower seed oil, hyaluronic acid, aloe vera, water, golden jojoba
Nutrient-rich matte serum for face + neck to visibly plump & increase dewiness.
Enjoy our creamy, lathery hydro-jelly made with the gentlest ingredients. Roses + Creme Cleanser is designed to help reduce the appearance of dark spots, blemishes and acne as it cleanses away dirt, grime, and impurities. All while feeding the skin’s natural barrier.
What it is: a lightening, brightening cream to gel cleanser packed with:
Ceramides
Bulgarian Rose Water
Raspberry Seed Oil
Niacinamide
Vitamin D
Size: 8 oz
Allergy Precaution: Contains Rose*
Shop the Brand. Fund the Fight.
A portion of all proceeds from this collection go directly to our legal fund.
Shop Fragrances + more
The Aroma
Fragrance Family: Warm + Spice
Scent Type: A bold, balance between musk and sweet, warm powdery woods
Key Notes: Ylang-ylang, Bergamot, Pepper, Moroccan Amber
Fragrance Description: Unexpected and undeniably bold. Fresh, clean, and profoundly sensual, the woody aroma blends gloriously with the lush freshness of smooth, warm nutmeg and ylang-ylang.
The Ingredients
Made with certified organic and naturally derived vegan ingredients: *grape seed oil + *vitamin e oil + *Moroccan Amber essential oil + *sweet orange essential oil + *bergamot essential oil + *ylang ylang essential oil + *patchouli essential oil
Highlights:
Hypoallergenic
Vegan
Unisex/ Genderless Scent
Clean + Planet Positive
Cruelty-Free
Without Phthalates
organic
Instructions for use:
Dab onto pulse points
5 mL gold rollerball)
Made in the US
The Aroma
Fragrance Family: Aromatic + Earthy
Scent Type: Pine + Musky and floral
Key Notes: Nutmeg, Cedarwood, Tobacco, Baby Rum, Patchouli + Pine
Fragrance Description: Right out of the gate you will instantly sense the juicy and bitter lime peel, sweet aroma of tabacco mixed with nutmeg, all coming down to a sharp note of patchouli that balances everything.
The Ingredients
Made with certified organic and naturally derived vegan ingredients: almond oil, grapeseed oil + *vitamin e oil + *Nutmeg Seed + Tabaccoo Essential Oil, Cedarwood essential oil, Patchouli leaf extract, bergamot essential oil + Baby Rum Essential Oil
Highlights:
Hypoallergenic
Vegan
Unisex/ Genderless Scent
Clean + Planet Positive
Cruelty-Free
Without Phthalates
organic
Instructions for use:
Dab onto pulse points
10 mL gold rollerball
Made in the US
We Built This.
Help Us Keep It.
